Few Australian designers have built a career quite like Gail Sorronda. At a time when emerging designers gravitated towards international fashion capitals and relentless seasonal cycles, Sorronda chose a different path, forging an independent label from Brisbane with a following beyond Australia through her signature aesthetic, creative vision and sense of purpose.
After graduating from QUT and a brief period working overseas, Sorronda returned to Brisbane to continue her creative practice on her own terms.
That same entrepreneurial spirit has shaped her approach to fashion. Rather than following a fast-paced calendar, Sorronda has developed collections around artistic concepts, dark romanticism and enduring core pieces, creating space for creativity and commerciality to coexist.
Over 2 decades, she has established a distinctive presence in Australian fashion, demonstrating that a fashion label can thrive from Brisbane without compromising its identity or vision.
Join Gail Sorronda in conversation as she reflects on entrepreneurship and the realities of sustaining an independent fashion label. From building a recognisable brand to navigating an evolving industry, she will reflect on the lessons, challenges and opportunities that have shaped her career.
This conversation will be facilitated by Alison Kubler